The commercial large format display signage market size is expected to grow by $2.90 billion from 2021 to 2026, at a CAGR of 4.82%, according to a market report by Technavio.
Thirty-three percent of the market’s growth will originate from North America during the forecast period. The U.S. is the key market for commercial large format display signage in North America. However, market growth in this region will be slower than the market growth in other regions.
The commercial large format display signage market is fragmented and the vendors are deploying growth strategies such as technological innovations to compete in the market, according to the report. The market is driven by the advent of direct-view LED displays. In addition, the growing popularity of virtual reality and 360 video content is anticipated to boost market growth.
The key challenge to the global commercial large format display signage market growth is the growing popularity of digital marketing.