Display Technology
Photo: LG Electronics
June 30, 2025
LG Electronics is debuting the Pro:Centric+, the latest generation of the Pro:Centric hotel TV platform that transforms in-room displays into business tools.
The Pro:Centric+ enables integration of third-party services and simplifies installation and management — requiring far less technical expertise, according to a press release.
«With Pro:Centric+ the TV becomes more than a piece of glass. It shifts the conversation from in-room TVs as guest amenities to essential business infrastructure,» Jake Benner, senior director of hospitality at LG Electronics North America, said in the release. «This platform helps hotels reduce operating costs, increase safety and unlock new revenue streams through the addition of easy to install and manage third party services — while simplifying deployment and support.»
Examples of services that can be integrated onto the Pro:Centric+ platform include energy management where the Pro:Centric device is aware of the guest room status and manages the temperature based on the status to improve energy savings and client-side advertising insertion where the service dynamically inserts advertising into the linear content for monetization.