Retail
Photo: Albertsons Media Collective
June 23, 2025
Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.
The in-store digital display network pilot will launch in select Albertsons Cos. stores in two key regions, featuring large format premium displays in high traffic areas at impactful touch points in the customer journey throughout the store, such as store entry and the produce department.
The initiative is aimed at creating an engaging and seamless shopping environment, according to a press release. Modelez is the launch brand for the digital screen advertising network.
It’s been created in partnership with Stratacache, Inc., a global supplier of interactive shopper engagement experiences and analytic tools.
«At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers’ shopping experience by delivering relevant and impactful messaging at the point of purchase,» Jennifer Saenz, chief commercial officer at Albertsons Cos., said in the release «Our partnership with Stratacache enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.»
This initiative will not only enhance the shopping experience for customers but also provide valuable insights through advanced measurement capabilities for brand partners, allowing for proof of play, direct sales attribution and sales lift.
«Mondelēz’s focus is to meet customers in the moments that matter — and few are more powerful than when they’re standing at the shelf, ready to decide,» Melissa Pitmon, customer director, OmniChannel Activation of Mondelēz International, said in the release. «Albertsons Media Collective’s new digital screens will enable us to deliver inspiring, hyper-relevant content right where purchase decisions are made. It’s a natural complement to our digital strategy and a powerful reminder that the store remains one of the most influential spaces to build brand connection and drive conversion.»