Press Release
May 15, 2025
SPAR International has chosen Doohlabs as its preferred platform partner to build a unified, scalable in-store retail media ecosystem. The decision supports SPAR’s goal of expanding its digital retail media capabilities and enhancing the customer experience in stores across 48 SPAR countries over 13 900 stores.
Doohlabs’ In-Store Impact platform enables SPAR to create a modern, omnichannel in-store retail media environment that integrates with existing data sources and infrastructure. The solution allows SPAR to leverage its extensive customer insights, facilitates media sales across various channels, and delivers ads on digital screens to the right audiences at exactly the right time in stores.
“SPAR is a perfect match for Doohlabs, as the platform excels in complex environments for companies operating in multiple markets and with varying retail media business models,” says Janne Lohvansuu, CEO of Doohlabs.
The cooperation is set to deliver a long-term, future-proof foundation for SPAR’s retail media business, combining flexibility, scalability, and data-driven performance.
SPAR press release:
https://spar-international.com/news/spar-international-driving-retail-media-development/
Doohlabs announcement:
https://www.doohlabs.com/post/spar-chooses-doohlabs-in-store-impact-to-power-its-multi-market-retail-media-ecosystem
About Doohlabs
Doohlabs is a Finnish technology company specializing in in-store retail media solutions. Its in-store retail media platform, In-Store Impact, enables retailers to manage and scale digital media operations inside physical stores as part of a broader omnichannel retail media strategy.
About SPAR
SPAR is one of the leading retailers in the world. SPAR Media Services will facilitate a multi-market retail media ecosystem across the SPAR retail network to enhance FMCG media investment and influence shopper behavior.
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