Photo: Adobe Stock
March 3, 2025
The digital signage system market is project to hit $36.1 billion by 2030, according to a report from Persistence Market Research. The market is projected to grow at a compound annual growth rate of 9.6%, and stood at $19 billion in 2023.
Growth is being driven by a rising demand for interactive and visually engaging content in advertising and advancements in display technologies, such as enhanced durability and higher resolution, according to a press release on the report.
High-definition displays, in particular, are gaining popularity due to their ability to provide sharp, vibrant visuals that captivate viewers, according to the release. Whether it’s an ultra-high-definition LED screen or a 4K display, businesses are investing in top-tier display technologies to enhance the overall customer experience.
Additionally, the integration of artificial intelligence and machine learning algorithms in digital signage solutions is enabling businesses to automate content delivery based on audience behavior, time of day, and location.
The retail sector is one of the largest adopters of digital signage systems, and its dominance is expected to continue in the coming years, according to the release
The use of digital signage in retail environments helps create a more immersive shopping experience by showcasing promotions, product information and advertisements.