Photo courtesy of Hologram Media Networks.
Hologram Media Network and Proto have launched an always-on holographic advertising network via Proto Luma devices at Simon malls nationwide.
Hologram Media Network is a digital out-of-home advertising platform specializing in immersive, 3D holographic experiences. Proto Inc. is a patented leader in hologram technology and AI spatial computing.
The partnership is delivering 3D holograms to 30 mall locations, according to a press release.
The network offers limited advertising inventory, featuring 3D creative advertising programmed alongside exclusive IP content collaborations.
Each month’s holographic show is curated with storytelling from major studios, creators, artists and influencers, as well as live interactive hologram events with celebrities.
The charter content showcase featured an exclusive experience for Paramount Pictures’ Sonic the Hedgehog 3, immersing customers in a lifelike 3D encounter.
Early data reveals viewers are engaging with holograms for an average of 24 seconds — over 500% higher than video dwell times on social media platforms like TikTok, according to the release.
«Today’s consumers live in a world where engaging with 3D experiences is becoming second nature,» James Andrew Felts, CEO of HMN, said in the release. «Platforms like Meta Quest, Fortnite, and Roblox have normalized interacting with immersive content. HMN elevates this trend by bringing experiential media to real world spaces at scale, bridging the digital and physical spaces in ways that match changing customer expectations.»
Unlike conventional 3D illusions or anamorphic screens, HMN offers holographic experiences that are three-dimensional and with no headsets or special equipment needed.
Viewers can unlock exclusive AR experiences, save them to personalized accounts, and reengage with interactive features.
Proto has previously partnered with companies including Amazon, Burberry, H&M, Walmart, Target and Verizon. HMN and Proto will execute monthly live events featuring celebrities, influencers and brand ambassadors.
«Hologram Media Network represents the next frontier of engagement for Simon,» Dennis Tietjen, senior vice president of business development at Simon, said in the release. «We’re excited to collaborate on bringing this revolutionary technology to our properties, transforming the way brands connect with shoppers and delivering an unparalleled experience for our guests.»
HMN will soon announce deployments with additional malls and plans to expand the network to 150 Proto units by the end of 2025.