DOOH Advertising
Photo: Caruso
July 25, 2025
New Tradition Media has expanded its premium asset footprint in Los Angeles via a partnership with Caruso to represent its OOH media portfolio.
«We’re proud to add Caruso’s exceptional properties to our growing portfolio in the #2 media market,» Bret Richheimer, COO of New Tradition, said in a press release.
Caruso owns and operates a portfolio of retail, resort, restaurant and residential destinations including The Grove, The Americana at Brand, The Commons at Calabasas, Palisades Village, Rosewood Miramar Beach Resort and more.
Caruso’s advertising portfolio features digital spectaculars, interactive kiosks, urban panels and a variety of high-impact static formats, as well as exclusive activation spaces and immersive experiential platforms.
«We are thrilled to partner with New Tradition Media on our next phase of Out-of-Home offerings. We’re confident our partnership will bring even more value and opportunity to our advertising partners and continue to deliver on the energy and commercial success they can expect from Caruso,» Corey Conrad, senior vice president, leasing and brand partnerships at Caruso, said in the release.
New Tradition owns and operates the LA Reef, a portfolio in excess of 100 bulletins and a broad mix of other high-impact digital and static displays.