Next-Gen Media, a youth-focused digital video network based in the United Kingdom, has partnered with Vistar Media to expand its programmatic digital out-of-home advertising footprint by leveraging Vistar’s DOOH marketplace technology.
Next-Gen Media, a youth-focused digital video network based in the United Kingdom, has partnered with Vistar Media to expand its programmatic digital out-of-home advertising footprint by leveraging Vistar’s DOOH marketplace technology, according to a press release.
The Next-Gen digital signage network currently achieves more than six million daily impressions per campaign, with the brand collaborating with education and university accommodation providers to locate more than 370 screens in high footfall and dwell time areas across more than 65 towns and cities in the U.K.
«We already work with a range of global and local brands looking to connect with young people across our network,» Guy Thurlow, co-founder and commercial director at Next Gen Media, said in the release. «Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility.»
«At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory,» Layla Soufi, director of supply partnerships at Vistar Media U.K., said in the release. «Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations.»