Picadilly Lights, a digital billboard site in London, launched a promotional collaboration between advertisers aimed at promoting Gladiator II by formatting content in ancient Roman style.
Image: Ocean Outdoor/Publicis One/OLA.
Picadilly Lights, a digital billboard site in London, launched a promotional collaboration between advertisers aimed at promoting Gladiator II by formatting content in ancient Roman style, according to a press release.
Advertisements for Gladiator II, Samsung, Trainline, TK Maxx and LEGO appeared with the appearance of hand-carved bas relief in stone, promoting the November 15 release of the Ridley Scott film.
The collaboration included Wavemaker, Paramount Pictures, DOOH.com, Ocean Outdoor, Mindshare, Publicis One, OLA and Cheil.
The installation features Samsung Neo QLED display technology.
«Iconic movies like Gladiator II don’t come along very often and we’re delighted that our work can be a part of its story,» Becky Power, creative director, DOOH.com, said in the release. «It’s been such a great experience working alongside the brands who embraced the idea of taking their ads back to [the year] 211, with the talented artists who have beautifully ‘sculpted’ Piccadilly Lights from stone, and with Paramount and Wavemaker who have been generous collaborators from beginning to end.»
«Piccadilly Lights was made for collaborative theatrical experiences like this,» Nick Shaw, chief revenue officer at Ocean Outdoor UK, said in the release. «You have to applaud Paramount, Wavemaker and all the brand partners for pulling off one of the year’s best ads.»