Digital signage offers a dynamic platform for communication within the workplace. Organizations that leverage digital signage can significantly enhance the effectiveness of internal communications, including initiatives to promote employee well-being.
Focusing on employee well-being has become paramount for employers around the globe. Research from Statistics Canada found that 21.2% of employed people experienced high or very high levels of work-related stress. At the same time, in industries like health care and social assistance, that number climbed to 27.3%. The American Psychological Association 2023 Work in America Survey found workplace stress remains at a concerning level, with 77% of workers have reported experiencing work-related stress in the last month and 57% indicating experiencing negative impacts because of work-related stress that are sometimes associated with workplace burnout.
Mental health significantly impacts an individual’s well-being, productivity, and job satisfaction. Stress, anxiety, and burnout can have detrimental effects on employees and, consequently, on the organization as a whole. Recognizing and addressing these challenges is vital for fostering a healthy and productive workforce. As organizations recognize the importance of nurturing a positive work environment, they seek innovative solutions to support their employees’ mental health. Digital signage is one solution that organizations can leverage to create supportive and uplifting workplace environments.
The power of visual communication for employee well-being
Digital signage offers a dynamic platform for communication within the workplace. Unlike traditional static signs, digital displays can convey information in a visually engaging and interactive way. They capture attention more effectively and are versatile in delivering various types of content, including text, images, videos, and animations.
For example, most short-form videos are under 60 seconds long and have the highest average engagement, according to HubSpot. Organizations that leverage digital signage can significantly enhance the effectiveness of internal communications, including initiatives to promote employee well-being.
Five tools for a supportive work environment
Digital signage can serve as a tool to create a supportive work environment conducive to mental well-being. Here are five ways organizations can leverage digital displays effectively.
(1) Positive messaging
Displaying uplifting and motivational messages on screens throughout your workplace can boost employee morale and motivation. Messages of encouragement, gratitude, and positivity contribute to a more supportive and inclusive atmosphere. By reinforcing positive affirmations, organizations can help cultivate a culture of resilience and optimism among employees.
(2) Wellness resources and tips
Digital signage can disseminate valuable resources and tips for mental health and well-being. From stress management techniques to information about the available support services covered under their medical plan or in general, organizations can leverage digital displays to educate employees about self-care practices and where to seek assistance if needed. Integrating wellness-focused content into the daily workplace environment demonstrates a commitment to employee health and reinforces the importance of prioritizing self-care.
(3) Highlight employee achievements and recognition
Recognizing and celebrating employee achievements is essential for fostering a sense of belonging and appreciation within the organization. Digital signage provides a public platform to showcase employee accomplishments, milestones, and contributions. Whether it’s highlighting outstanding performance, work anniversaries, or team successes, acknowledging employees’ efforts can boost morale and reinforce a positive work culture.
(4) Stress reduction and relaxation
Incorporating elements of nature, such as tranquil landscapes or soothing imagery, into digital signage content can promote relaxation and stress reduction. Creating moments of calm amidst the hustle and bustle of the workday can help employees recharge and maintain focus. For example, video walls can be leveraged in lobbies or other common areas in your facilities to bring the outside world indoors — visually — with stunning imagery and video.
(5) Social connection and community
Digital signage can serve as a platform to foster social connections and a sense of community among employees. Displaying messages that promote team collaboration, peer support, and social activities can encourage interaction and camaraderie in the workplace. Additionally, featuring employee spotlights or team-building event announcements helps humanize the work environment and strengthens interpersonal relationships.
Four strategies for effective digital signage
To maximize the impact of digital signage on employee mental well-being, consider the following strategies.
(1) Content relevance and variety
Ensure your digital signage content remains relevant and engaging by regularly updating it with fresh material. Incorporate a mix of motivational messages, wellness tips, employee spotlights, and company announcements to cater to different preferences and interests.
(2) Strategic placement
Place digital displays in high-traffic areas where employees are likely to see them frequently, such as lobbies, break rooms, and common areas. Consider the flow of foot traffic and employee work patterns when determining optimal placement to maximize visibility and impact.
(3) Interactive Features
Introduce interactive elements such as polls, quizzes, or feedback mechanisms to encourage employees to engage with your digital signage content. This captures attention and provides opportunities for employees to participate actively and feel more connected to the workplace.
(4) Integration with other initiatives
Integrate digital signage efforts with existing employee wellness programs, initiatives, and communication channels. Collaboration with human resources, wellness committees, and internal communications teams ensures alignment with broader organizational objectives and enhances employee experience.
Digital signage is a powerful tool for helping your organization prioritize employee mental well-being and create supportive workplace environments. By effectively leveraging visual communication, you can promote positivity, provide valuable resources, foster social connections, and contribute to a culture of wellness.
Related:
How Costco used digital signage to revolutionize employee engagement | The Digital Signage Today Podcast
How to use digital signage to transform your workplace and engage your employees | The Digital Signage Today Podcast
How Insight brought employees back onsite — by treating them as customers