Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. and an airport media provider, has released a digital out-of-home advertising program available across private aviation terminals via Signature Flight Support, a network of Fixed Based Operations, according to a company press release.
Through this DOOH campaign, regional markets which feature advanced airport terminals and high passenger counts will carry these advertising assets for brands to reach air travelers across the U.S., including New York, Los Angeles, Miami and Chicago terminals.
In March 2020, Clear Channel Airports signed a five-year deal to create advertising programs for Signature Flight Support’s 130-plus private aviation terminals throughout North America and the Caribbean. CCA’s media programs provide brand partners with foundation sponsorships and experiential brand activation opportunities.
«The installation of our high impact digital network has been a game changer. The connection between audience and advertiser has been strengthened and brands have the ability to amplify their message, grabbing the full attention of private aircraft passengers — an audience that has traditionally been hard to reach,» Matt Carroll, SVP, marketing, Signature Flight Support, said in the release.
Built of a combination of LED displays, overhead video walls and LCD screens, the multi-market advertising package for Signature Flight Support’s terminals provide brands with a customizable program with digital capabilities and market-specific messaging.
«Advertisers who have already taken advantage of these unique, innovative brand takeovers have seen valuable ROI from their campaigns,» Morten Gotterup, president, Clear Channel Airports, said in the release. «Our long-standing partnership with Signature Flight Support is invaluable to our business. Their network of air terminals across the country offers the most sophisticated amenities and services to individuals, partners and families with the highest net worth of any group in the world. And with Clear Channel Airports’ state of the art digital assets, leading global brands and products can now connect with this loyal and elite clientele in even more compelling ways.»