Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Melito shares his expertise in the latest Digital Signage Today podcast.
In a Digital Signage Today podcast, Kevin Damask, the editor of Digital Signage Today, talks to Chris Melito, manager of professional services at Omnivex, about what considerations brands should think about before rolling out a digital signage network to truly get the best results.
Melito has more than 20 years of experience helping companies launch digital signage projects from start to finish. Melito has been with Omnivex for about four years and the company, based in Ontario, Canada, has been in the software development sector for more than 30 years.
In the podcast, Melito focuses on several topics, including:
- The primary objectives of any digital signage network, including the «three I’s.»
- How organizations should approach creating a digital signage network that inspires, instructs and informs.
- How to ensure that a digital signage implementation doesn’t spin out of control, or how to avoid common mistakes.
- Which stakeholders Melito recommends to be involved in the planning, implementation and operation of a digital signage network.
- Technologies he’s seen that would be useful to integrate with a digital signage network to help inspire, instruct and inform.
- Pitfalls often seen with digital signage networks, such as message fatigue and how to address it.
- Methodologies to use when determining which message types should be included in digital signage.
You can listen to the podcast in its entirety above.