Display Technology
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September 19, 2025
The cost of poor communication in global enterprise companies is costing over $80 billion each year.
That’s a top finding from a study commissioned by ScreenCloud and Unily, an employee experience platform. The study polled 800 frontline workers, according to a press release.
Additional findings include:
- A single frontline employee spends an average of 120 hours per year unable to work due to poor access to information, 124 hours searching for information, and 132 hours having to redo work due to a lack of initial information.
- The research identifies a costly cultural breakdown, with 72% of frontline employees reporting they don’t have a strong grasp of company strategy, and only 24% feel their feedback ever reaches leadership.
- The digital disconnect has a direct impact on retention, with only 39% of frontline workers happy at their current company. In a telling sign of the importance of a modern workplace, 31% say they would consider moving to a company with a better digital experience.
«This staggering figure shows that operational efficiency is a huge strategic blind spot,» Kaz Hassan, principal of community and market insights at Unily, said in the release. «Businesses can no longer afford to treat frontline communication and knowledge sharing as a nice-to-have. It impacts everything — your bottom line, your competitiveness and your culture.»
The report highlights the urgent need for a «single source of truth» to streamline communication and eliminate friction.
«It’s imperative that every worker, from head office to factory floor, gets the right information at the right time,» Mark McDermott, CEO of ScreenCloud, said in the release. «Digital screens meet employees where they are — and in critical moments that can make all the difference.»
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Smart, Simple and Scalable Digital Signage for Global Business
ScreenCloud is digital signage software featuring enterprise-grade security, remote device management, almost unlimited data integrations, and hands-on professional services to support rollout and scale.
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