Display Technology
Photo: SNA Displays
July 30, 2025
There is a new digital out of home platform on Sunset Boulevard in Hollywood, California.
Dubbed «The Blade,» the vertical DOOH screen is a large-format outdoor LED display from SNA Displays. It was was launched by media company Dream Outdoor, according to a press release.
The DOOH screen is attached to the façade of the Wallace on Sunset, an apartment complex owned by Essex, a real estate investment trust.
Facing east and mounted at a slight angle for better viewing from Sunset Boulevard, the 8 mm Empire Exterior XA LED video display 29 foot and 11 inches high and 10 foot by 6 inches wide (1,140 x 400 pixels).
«It’s obvious that digital-out-of-home platforms can be critical to commercial real estate portfolios these days,» Pete Simon, director of OOH at SNA Displays, said in the release. «Utilizing building-façade space the way Essex and Dream Outdoor have done with this digital provides additional revenue streams, and with flexible payment options like financing, this kind of dynamic real estate is extremely accessible.»
Yesco provided LED installation services.