DOOH Advertising
Photo: Intersection
July 25, 2025
Intersection, an experience-driven out-of-home media and technology company, and ride share company Lyft have launched a major infrastructure upgrade for Chicago’s Divvy bike share network. Lyft is the Divvy Bike Share operator.
The upgrade will deliver power to more than 100 Divvy stations citywide and introduces new 65-inch digital ad screens, according to a press release. It is the first part of a citywide rollout.
For brands, the upgrade opens new inventory in the form of street-level digital displays placed across high-traffic neighborhoods and transit corridors. The first 20 screens are currently being installed.
Once completed, Intersection will have more than 500 digital displays across Chicago, covering every neighborhood and major transit hub. The new Divvy placements complement Intersection’s existing media footprint.
The electrification project will allow Lyft to significantly improve the availability of their ebike and escooter fleets, and nearly eliminate the need to swap batteries in the field throughout Chicago.
«We are thrilled to partner with Lyft to help expand their offering and provide Chicagoans with better, greener, transportation offerings,» Chris Grosso, Intersection CEO, said in the release. «We share a common mission to enhance daily life for consumers in cities. We’re also excited to pair Divvy digital advertising with our existing Divvy and CTA assets, and provide unmatched, total-market coverage for our advertising partners.»
Intersection serves as the exclusive advertising sales partner for both the Chicago Transit Authority and Pace Suburban Bus and its media network extends across the top U.S. media markets. Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.