Software
Photo: Fugo/Canto
July 18, 2025
Fugo has partnered with digital asset management platform Canto to launch an integration that connects brand libraries directly to in-store digital signage.
The integration eliminates the need for versioned file exports, manual uploads or patchwork workarounds, according to a press release.
The integration is live in a retail deployment with Gymshark, a British fitness wear brand, at its flagship White City location in London, with wider rollouts planned for locations in Europe and the U.S. later this year. For Gymshark, the project addresses how to keep store screens in sync with brand campaigns and asset updates without involving disconnected tools or workflows, according to the release.
By linking their Canto DAM to Fugo’s CMS, Gymshark’s content and VM teams can schedule and update in-store screen content using the same library that powers their other brand channels.
«Screens have historically sat outside the rest of the marketing tech stack,» Nick Ratcliffe, chief commercial officer at Fugo, said in the release.
This marks the first time Canto’s DAM has been connected to a digital signage CMS. While channels like web and social have long been tied into brand asset systems, signage has remained relatively disconnected, typically managed by IT teams, facilities staff or third-party AV partners.
«Connecting digital asset management to physical spaces opens up a powerful new dimension for brand storytelling,» Matt Irving, head of channel at Canto, said in the release.
The Gymshark store runs on Samsung commercial displays, with content powered by BrightSign players. Samsung’s VXT platform and its Pre-Integrated Repeatable Solutions program are designed to make deployments like this more repeatable and scalable across retail environments.