Display Technology
Photo: Adobe Stock
July 15, 2025
Wipro Limited, a technology services and consulting company, has debuted a digital signage solution, Wipro VisionEDGE, that will power Bowling Center TV, a digital out-of-home television network distributed across bowling centers in the U.S.
BCTV is a partnership between Strike Ten Entertainment, the Bowling Proprietors’ Association of America, and Equity Sports Partners, according to a press release.
BCTV is supported by a team of technology partners, including Cisco and Wipro VisionEDGE, and is designed to transform bowling center entertainment, revolutionize the way audiences engage with the sport and how brands engage with those audiences.
«Wipro VisionEDGE and BCTV represent a significant breakthrough in the digital signage and out-of-home industry, enabling targeted customer engagement,» Malay Joshi, senior vice president and sector head of communications, retail, connectivity and services, Wipro Limited, said in the release. «Bowling centers boast highly engaged audiences and offer unique experiences. We are thrilled to leverage our dynamic, omni-channel solution powered by VisionEDGE to maximize content synchronization, on-screen layered content, targeted distribution, advertising revenue opportunities, and operational efficiency.»
BCTV will run on more than 13,000 flat-screen TVs integrated with the Wipro VisionEDGE solution’s centralized, cloud-based management and endpoint processing capabilities in coordination with Cisco’s networking products.
Each bowling center will have BCTV screens deployed across the center. The BCTV network will be distributed across 1,000 bowling centers in the U.S.
«The collaboration between Cisco and Wipro was an obvious choice for us, given their world-class products, solutions, and support. By harnessing the power of cutting-edge technology, this partnership is set to reshape the bowling center experience for tens of millions of consumers across the BCTV network of centers by ushering in a new era of audience engagement and immersive experiences,» Cliff Kaplan, chairman, BCTV, said in the release.