Restaurants
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June 19, 2025
Back of the House Inc., the restaurant group founded by Adriano Paganini, has announced its selection of VoicePlug, a Voice AI provider, as its strategic partner for implementing conversational AI solutions across its restaurant portfolio. The initial phase of the partnership will see VoicePlug’s technology integrated into Super Duper Burgers locations, with plans for broader implementation across other Back of the House brands., according to a press release.
The collaboration aims to leverage VoicePlug’s AI to manage complex restaurant interactions, ensure seamless system integration, and enhance the overall guest experience while improving operational efficiency. VoicePlug’s solutions are designed to automate voice interactions across various channels, including phone, drive-thru, kiosk and mobile platforms, enabling staff to prioritize hospitality.
«We’ve always looked to push the boundaries of how technology can elevate the guest experience without compromising on hospitality,» Adriano Paganini, founder and CEO of Back of the House, said in the release. Paganini added that a «deep understanding of restaurant workflows and a practical, elegant solution to some of our biggest challenges.»
The partnership reflects a move by both companies to blend advanced technology with customer service, addressing evolving guest expectations and operational demands in the restaurant industry.