DOOH Advertising
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June 6, 2025
Koddi, which provides retail and commerce media technology, is partnering with DEEL Media, which provides on-premise display deployment, to monetize in-store digital screen inventory and serve ads in real-time within the in-store environment, through Koddi Ads and DEEL TV Screens.
«Partnering with DEEL allows Koddi to bring DOOH display placement to physical stores, bridging the gap between online and offline,» Nicholas Ward, co-founder and president of Koddi, said in a press release. «As retail media continues to evolve, brands need a way to seamlessly integrate their online and offline marketing efforts, creating a unified and impactful consumer journey. By extending our reach in-store with DEEL, retailers can strategically deploy cutting-edge screen technology across their entire portfolio of locations — enhancing the overall consumer experience, driving engagement at the point of sale and ultimately boosting brand visibility and sales.»
By unifying the advertising activation experience, retailers can provide advertisers with a more efficient way to reach consumers across multiple touchpoints in the shopping journey.
The combined capabilities of Koddi and DEEL Media simplify the complexities of omnichannel advertising.
«Koddi’s integration with DEEL Media enables retailers to rapidly launch and scale their digital in-store footprint,» Bill Clapes, president at DEEL Media, said in the release. «Our end-to-end digital signage solutions and hardware enable advertising on our screen technology. With this partnership, Koddi fills ad slots via real-time API calling, with full ad bidding capabilities and sophisticated targeting controls for location, screen, time and more.»
The news comes on the heels of Koddi’s recent partnership with In-Store Marketplace to expand its capabilities in store.
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DEEL Media
DEEL is a prominent player in the digital signage industry with 15 years of providing end-to-end signage solutions. We are renowned for our expertise in digital menu board design and management. Our dedication to innovation and client success solidifies our position as the preferred partner for enterprises seeking Digital Signage Excellence.
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