Press Release
June 3, 2025
Alpharetta, GA– MRI is proud to announce its latest deployment in cooperation with the Braves Development Company team at The Battery Atlanta, the premier mixed-use destination adjacent to Truist Park…home of the Atlanta Braves! The strategic installation of (16) double-sided, 75” interactive outdoor digital LCD kiosks, throughout the property, enhances the guest experience while seamlessly integrating with the property’s distinctive architectural design.
A vibrant hub of boutique shopping, entertainment, dining, and corporate offices, The Battery Atlantanow features cutting-edge BoldVu® displays operating at 3500 nit brightness, equipped with Digital InfiniteTouch® technology for an intuitive, frustration-free user experience. Designed with both form and function in mind, these kiosks serve as wayfinding and engagement tools, helping guests navigate the property, explore events, and discover local businesses and restaurants. Each Kiosk is also equipped with a 24 hour emergency call box, reinforcing safety and security for visitors and residents alike.
“We’ve been extremely impressed – BoldVu® by MRI had promised, and then delivered, high-quality Kiosks that truly elevates our space,” said Mike Plant, CEO of the Braves Development team. “After struggling with outdated, non-functional kiosks for far too long, it’s refreshing to finally having a solution that not only works seamlessly but also aligns perfectly with our brand aesthetics. These BoldVu® Kiosks are big, bold and bright!”
Beyond their functionality, these kiosks were designed to complement The Battery Atlanta’sdynamic and modern aesthetic. Their clean, sleek appearance seamlessly blends into the space, enhancing the overall ambiance rather than standing out as bulky, obtrusive structures. Thoughtfully crafted to match the property’s architectural elements, the Kiosks provide a cohesive and sophisticated addition to the environment and provide the technological interaction that visitors have come to expect.
Unlike traditional digital advertising-only deployments, these interactive kiosks focus on improving visitor interaction, providing real-time information, and engagement within the property. BoldVu® remains committed to delivering premium, purpose-built display / kiosk solutions that blend durability, innovation, and aesthetic excellence.
BoldVu by MRI
BoldVu® is a turnkey outdoor digital display system solution built to withstand all weather conditions and temperatures. Components are IP66 sealed, making them fully protected from water and dust intrusion. The chassis is cooled, contains no air filters, requires zero periodic servicing, and comes with an IK10 impact-resistant Anti-Reflective (AR) coated cover glass protecting the LCD. BoldVu® is shipped to site fully configured, along with everything required to connect primary power and data communications efficiently and economically. This includes the AC circuit breaker, line filter, surge/lightning arrestor, liquid tight junction box, and liquid tight Ethernet or fiber connectors, if required. Once BoldVu® is bolted in place, power is connected, and data communication is established, the deployment is virtually complete.
For more information about BoldVu® Outdoor Digital Displays / Kiosks, please visit www.boldvu.com.
###
(Edit My Release)