Display Technology
Photo courtesy of Clear Channel Outdoor.
June 2, 2025
Clear Channel Outdoor has launched a month-long digital billboard campaign across Texas to find missing children.
It’s a coordinated effort with the National Center for Missing and Exploited Children, Texas Center for the Missing and local police to find missing children from Dallas, El Paso, Houston and San Antonio, according to a press release.
The Texas Center for the Missing is a Houston-based nonprofit and is the Amber Alert AND Silver Alert provider for the 14-county Houston-Galveston region.
The digital out-of-home campaign will be broadcasted thousands of times, producing millions of market impressions across the state’s four major media markets.
Clear Channel Outdoor is providing the public service campaign at no cost in partnership with Texas Center for the Missing , Houston’s Amber Alert Provider.
This is one element of CCO’s ongoing partnership with TCM. To date, more than 17 Texas children have been reunited with their families as a direct result of this collaboration. The Texas Department of Public Safety Missing Persons Clearinghouse received 44,783 missing person reports in 2024 with 31,864 being juveniles.
«We are proud to partner with Texas Center for the Missing to launch this critically important out-of-home campaign that has historically helped reunite missing children with their families across the state of Texas,» Lee Vela, vice president, public affairs-Houston, Clear Channel Outdoor, said in the release. «As a local Houston resident, it’s an honor for my team and I to make this initiative a priority every year. Texas is our home and our children’s safety is of the utmost importance to foster healthier communities. We are hopeful this year’s campaign will generate leads to finding these missing children and offer their families the hope they deserve.»
For this year’s campaign, the missing child’s photo is included in each message, and in some cases, the child’s age-progression photo is shown if the child has been missing for an extended period.
«For over a decade, Texas Center for the Missing has enjoyed a meaningful collaboration with Clear Channel Outdoor that has had positive results not only for National Missing Children’s Day but for ongoing efforts on behalf of missing Texans statewide,» Melissa Turnquist, CEO of Texas Center for the Missing, said in the release.. «We believe that digital out-of-home campaigns have been and continue to be an invaluable tool in finding missing children and saving lives. We are grateful for Clear Channel’s commitment to our community and are eager to reunite more families throughout the state of Texas as a result of this year’s campaign.»