DOOH Advertising
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May 21, 2025
The Out of Home Advertising Association of America, recently announced the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, Mass.
The OBIE Awards spotlight the most innovative and impactful work across the OOH landscape, according to a press release.
The event honored standout campaigns across five tiers: Platinum, Gold, Silver, Bronze, Craft, along with the Student OBIE Awards and this year’s OBIE Hall of Fame inductee.
«This year’s OBIE winners remind us that out of home is not just adapting to the future of advertising, it’s helping define it,» Anna Bager, president and CEO of OAAA, said in the release. «These campaigns don’t just capture attention; they capture imagination. As OOH evolves into a dynamic, data-driven, and experience-rich medium, it’s becoming one of the most powerful tools for brands to shape culture, spark action, and connect with audiences meaningfully.»
The Platinum OBIE Award went to The Coca-Cola Company and Ogilvy for Recycle Me. This campaign demonstrated how out of home advertising can combine creative clarity with purpose-driven messaging.
The billboards spotlighted Coca-Cola’s recyclable packaging through bold visuals and minimal copy and called on consumers to take action. The result was a sustainability-focused campaign that connected with audiences worldwide and showcased the power of OOH to drive both awareness and change.
This year’s OBIE Hall of Fame inductee is American Express, recognized for its enduring investment in OOH and reputation for visually striking, insight-driven campaigns.
Winners were selected by a panel of top creative and media executives. Jurors represented organizations including Connelly Partners, Digitas, JPMorgan Chase, L’Oréal, MullenLowe, Ocean Outdoor, Outdoor Media Group, Pentagram and SharkNinja.
To view the complete list of winners and the work, visit OAAA.org.