DOOH Advertising
Photo: Adobe Stock
May 20, 2025
Vendo Media has been tapped by G3 Media as its exclusive sales representation and be responsible for all ad agency and client sales activity across Canada, excluding Quebec.
Vendo Media provides national scale and regional coverage within Canada’s OOH industry. It has 460 digital outdoor faces across 110-plus markets, and also provides digital and non-traditional advertising options in office towers, residential and other indoor venues.
«This opportunity to go to market with the combined assets of G3 and Vendo is an incredible one for both parties and the media buying community. Together, we now present a formidable OOH option with coverage in all major and secondary markets — utilizing digital and static formats,» Sylvio Deluca, president of Vendo Media, said in a press release.
G3 Media, a Quebec-based company founded by Sébastien McQuade in partnership with Quebec investor Luc Poirier, has recently completed a strategic deal with Bell Media. This acquisition includes over 665 OOH digital and static billboards in five Ontario and Quebec markets: Toronto, Montreal, Quebec City, Sherbrooke and Trois-Rivières.
«We’re excited to announce our exclusive partnership with Vendo Media. Vendo brings the personnel, experience, and deep industry connections needed to ensure this partnership thrives. We’re confident that together, we’ll expand our reach and deliver exceptional value to clients across Canada,» Sebastien McQuade, CEO of G3 Media, said in the release.