Software
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May 8, 2025
StreetMetrics and Accretive have launched a unified planning and analytics solution that promises to empower smarter media investments and enable more accurate measurement.
StreetMetrics is a provider of out-of-home advertising measurement solutions. Accretive is an OOH data and technology platform.
Through this partnership, advertisers and media owners will have enhanced data availability and improved campaign planning capabilities, according to a press release.
«This partnership enables us to create a single source of truth across all facets of OOH media planning, performance, and attribution,» Drew Jackson, CEO of StreetMetrics, said in the release.
«By combining our advanced platform capabilities with Accretive’s robust audience and outcome data, we’re not only improving campaign planning but also unlocking new revenue opportunities for media owners and increasing accountability for agencies and advertisers.»
The collaboration addresses industry challenges rooted in outdated, assumption-driven measurement practices, which often inaccurately state impressions, reach, and frequency, leading to unreliable reporting, according to the release.
The joint solution provides accurate, near real-time screen-level visibility into who is being reached, where, and when, including seasonal and time-adjusted exposure reporting and forecasting capabilities.
«Both StreetMetrics and Accretive recognize that the fastest way to modernize OOH is through collaboration, not fragmented, one-off solutions,» Craig Benner, Accretive CEO, said in the release. «As adoption grows, our long-term goal is to drive greater transparency and unlock more investment from brands that haven’t historically included OOH in their media mix. Together, we’re making OOH more accountable, measurable, and aligned with the expectations of today’s modern advertisers.»