DOOH Advertising
Photo courtesy of Clear Channel Outdoor Americas
May 1, 2025
Clear Channel Outdoor Americas and the United Service Organizations are working together again this May on a nationwide digital out-of-home media campaign that encourages public support for U.S. military service members and their families during May which is Military Appreciation Month.
Digital billboards running throughout the month in major markets and airports nationwide will promote the theme of «It Starts With You» to encourage individual actions to show service members they matter to the people they protect, according to a press release.
«We’re grateful for our ongoing strategic partnership with Clear Channel Outdoor and their commitment to support the people who serve in the military and their families,» Adrian Slagle, USO CMO, said in the release.
The campaign messaging now seen on digital billboards across the country will also be a reminder that less than 1% of Americans serve in the military, and they take on unique challenges from which all Americans benefit.
«At Clear Channel Outdoor, we have a strong connection to military service members and their families, as many are part of the communities where we operate, and some of our own employees are former service members,» Dan Levi, EVP and CMO, Clear Channel Outdoor, said in the release. «We’re proud of the partnership we’ve built with the USO to continue recognizing the sacrifices made by those who serve. Through this year’s digital billboard campaign, we hope to inspire millions of Americans to also show their appreciation and remind them that every expression of gratitude makes a meaningful impact on service members and their families.»