Display Technology
Photo courtesy of Orange Barrel Media/SNA Display
April 28, 2025
Orange Barrel Media, an outdoor media company, has retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North Carolina.
The company owns and operates the upgraded DOOH platform. The upgrade was part of a major renovation and revitalization project to the mixed-use development, formerly known as EpiCentre, which features an open-air shopping center, restaurants, office space, and hotels across three acres of Uptown Charlotte, according to a press release. The project also involved SNA Displays, an LED video display manufacturer.
«OBM is excited for our continued growth in Charlotte,» Andrew Yee, senior director of construction, OBM, said in the release. «SNA Displays is a trusted LED partner and vendor so we chose to work with them once again for this project. As we continue to expand our presence in the area, we look forward to elevating digital-out-of-home media and enhancing the public experience.»
The project included replacing static ad signage with a 41-foot, curved LED video screen on top of Kitchen + Kocktails, a southern comfort restaurant at the north entrance to Queen City Quarter on the corner of East Trade and South College streets.
The new digital signage measures approximately 20 feet tall and 41 feet long with a 24-foot radius and a resolution of 750 x 1,560 pixels.
Flanking the curved LED display are two vertically oriented blade signs measuring 24’5″ tall by 12’7″ wide (930 x 480). The pair of 8 mm Empire Exterior LED displays replaced lower-resolution screens originally provided by SNA Displays in 2013.
The original video screens were on either side of an LED marquee display which SNA Displays removed as part of the digital upgrade. The new video displays are approximately 6 feet taller and significantly lower profile than the previous DOOH platforms.
A three-sided display system that wraps the corner of S. College and 4th streets was also updated, replacing its previous 16 mm outdoor display product with 8 mm LED video technology. The three-sided sign comprises two digital display faces and a static face. The digital faces both measure 22’10» x 11’7″ (870 x 440).
«The upgrades at Queen City Quarter represent the latest in SNA Displays’ exterior LED video technology,» Pete Simon, director of OOH for SNA Displays, said in the release «By going with much thinner cabinets and dramatically tightening the pixel pitch, these new digital displays have an overall sleeker and more attractive design that goes a long way toward modernizing this mixed-use development and giving it a fresh look.»
Local sign company Rite Lite Signs provided LED installation services.