DOOH Advertising
Photo courtesy of JCDecaux Sweden
April 23, 2025
JCDecaux Sweden, part of the global JCDecaux network, has launched a programmatic digital out-of-home offering via a partnership with Viooh, a global digital out of home supply-side platform.
At the end of April, 270 of JCDecaux Sweden’s premium digital screens, including 225 located in Stockholm’s city center, will be available for programmatic buying, according to a press release.
Utilizing data from Outdoor Impact, this data-driven approach provides effective and targeted advertising, with the ability to tailor messages to audiences and using real-time, contextual data triggers. prDOOH will also make it easier for global brands to align DOOH with broader digital campaigns.
«By enabling programmatic buying across our network, we are not only completing the Swedish DOOH landscape but also offering international brands a new and streamlined gateway to reach key Scandinavian audiences,» Magnus Heljeberg, CEO of JCDecaux Sweden, said in the release. «Stockholm, as the capital of Scandinavia, is a crucial market for local and global campaigns, and our programmatic integration simplifies access to this vital demographic.»
The collaboration with Viooh ensures seamless integration with over 40 global DSPs, making JCDecaux Sweden’s inventory accessible to advertisers worldwide.
«Integrating JCDecaux Sweden provides both domestic and international brands with the ability to utilize VIOOH Trading Manager, enabling real-time, data-driven programmatic trading to engage with their target audiences, including in Scandinavia’s most influential city,» Gavin Wilson, global chief commercial officer at Viooh, said in the release.