DOOH Advertising
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April 16, 2025
Spectrio has debuted the RMN Gateway that can turn in-store digital signage screen into revenue-generating assets as it connects retailers to the broader programmatic advertising ecosystem.
It is designed to help retailers unlock the full potential of digital signage in the store environment and transform signage networks into high-performing retail media networks, according to a press release.
By partnering with ad server and mediation platforms, RMN Gateway serves as a bridge between in-store screens and programmatic ad demand.
«Retailers have long understood the value of their physical spaces for engaging customers, but many haven’t been able to fully capitalize on the revenue potential of their digital signage networks,» Tamara Bebb, Spectrio CEO, said in the release. «Our RMN Gateway changes that by connecting these valuable in-store touch points to the wider advertising ecosystem, creating new opportunities for both retailers and brands to engage consumers at the critical point of decision.»
A single screen on a national retail media network can generate an estimated $30 to $40 per month, with high-traffic locations capable of delivering several hundred dollars monthly, according to the release. To help clients evaluate this opportunity, Spectrio offers a revenue estimator tool on its website, enabling users to explore how variables like revenue share percentages can impact earnings.