DOOH Advertising
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March 27, 2025
Wildstone, Europe’s largest owner of OOH assets, has partnered with Alpha Publicidad Exterior, a Spain-based OOH media operator, to drive business growth in Spain.
The partnership will see Wildstone and Alpha develop opportunities to accelerate the digitization of Spain’s OOH market. The first stage of the partnership involves the launch of seven locations across the Madrid, Alicante and Córdoba provinces, according to a press release.
The sites all feature digital large format screens. Two of the billboards are located on the Avenida Comunidad Valenciana in the Benidorm district of Alicante. A third screen has been unveiled in the Villafranqueza neighborhood, also in Alicante and is seen by over 900,000 viewers each week, according to the release.
«Alpha is a prominent player in Spain’s OOH sector, and with Spain’s OOH market ripe for digitization, our partnership presents a golden opportunity to drive transformation and change. Wildstone’s digitization of traditional OOH assets has been a huge success in the UK. Now, our initiatives with Alpha mark the next stage of the plan to replicate this success in Spain,» Carlos Pestaña, managing director, Wildstone Spain, said in the release.
Wildstone’s portfolio includes 5,000 out-of-home advertising assets featuring digital advertising screens in a variety of formats, classic billboards and super premium digital sites.