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Photo: Visual Feeder
March 21, 2025
Destination Ann Arbor and MMGY recently teamed up with Visual Feeder to launch a statewide campaign featuring interactive OOH displays showcasing events and experiences.
The campaign reimagined unoccupied storefronts across Detroit, Royal Oak and Ann Arbor in Michigan, according to a press release.
The campaign transformed empty retail windows into eye-catching interactive displays featuring a digital storybook concept. People walking by could turn virtual pages, discovering Ann Arbor’s hidden gems, upcoming festivals and local hotspots right on the street.
Using Visual Feeder’s projection technology, the team turned busy sidewalks in all three cities into captivating visual experiences. The displays seamlessly blended art with technology to highlight Ann Arbor’s diverse attractions and cultural scene.
The campaign successfully boosted awareness of what Ann Arbor has to offer.
Destination Ann Arbor is the official destination marketing organization for Ann Arbor and Washtenaw County. MMGY Global is the an integrated marketing firm specializing in travel, tourism and hospitality. Visual Feeder is a media technology company that operates a network of retail windows, transforming them into dynamic brand communication channels through projection mapping technology, creating immersive advertising experiences that captivate audiences and enhance urban landscapes.