Retail
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March 18, 2025
AD Retail Media, the media arm of AD Retail, has partnered with Inmar Intelligence to offer in-store advertising for consumer goods at Ahoid Delhaize USA locations.
The goal is to help brands grab customer’s attention at the shelf, according to a press release.
«In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,» Bobby Watts, SVP of AD Retail Media, said in the release. «We are excited about the additional opportunities this partnership will create by driving enhanced visibility and impact.»
«By integrating in-store advertising with incentives, we are creating a seamless path to purchase that not only enhances visibility but also drives shopper action,» Rob Weisberg, president and EVP MarTech Solutions, Inmar Intelligence, said in the release. «This collaboration with AD Retail Media empowers CPG brands to engage customers with relevant promotions at key decision-making moments, ultimately strengthening brand connections and delivering measurable results.»