Restaurant industry trends evolve constantly but there’s consistent desire to provide what customers want in a way that improves operational efficiency. That’s exactly what restaurant direct ordering allows, either online or through an in-house, self-service kiosk.
Direct ordering references placing a food order with a restaurant without going through a third-party delivery app such as Grubhub or DoorDash. Customers can eliminate added fees charged by those third-party app by ordering directly from a restaurant’s app or website, allowing the restaurant to collect all revenue generated by the sale.
The benefits to restaurant direct ordering are significant. Direct ordering capabilities provide higher levels of customer satisfaction while satisfying the need for owners/operators to generate customer data that can be used to help make more informed, revenue-increasing decisions.
Download now to learn more.