DOOH Advertising
Photo courtesy of Doohit
March 7, 2025
Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.
During the exhibition, Doohit showcased its end-to-end platform that streamlines media inventory management, real-time bookings, campaign scheduling, and performance tracking all from a single dashboard, according to a press release.
It has also been integrated into Roadstar, the only Indian Outdoor Advertising Association-approved audience measurement system. This integration provides advertisers with detailed insights into impressions, reach, frequency and audience profiles for each media site.
«The response we received at DDX Asia validates the need for innovation in OOH advertising. Media owners are excited about how Doohit helps them unlock new revenue opportunities and streamline their operations, while advertisers are eager to leverage real-time data for more effective campaigns,» Santosh Smith, founder, Doohit AdTech Pvt Ltd., said in the release.