DOOH Advertising
Image courtesy of JCDecaux Mexico and Viooh
March 7, 2025
A DOOH campaign for Mazda’s CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.
The campaign targeted consumers aged 45 to 64, and focused on increasing foot traffic to dealerships in Mexico City, according to a press release.
JCDecaux México provides outdoor advertising. Viooh is a global DOOH supply-side platform. The two companies leveraged programmatic DOOH, using strategically placed billboards and high-traffic shopping malls which allowed for real-time optimization.