Wi-Charge and Dolphin Digital are partnering to integrate Wi-Charge’s wireless power technology into Dolphin Digital’s retail displays.
The result will be a first-of-its-kind truly wireless DOOH solution offering smart sensors for retail environments, according to a press release.
Wi-Charge offers wireless power solutions. Dolphin Digital specializes in DOOH advertising solutions.
The solution eliminates the need for power cords or battery replacements. Dolphin Digital’s displays can now be placed in high-traffic retail locations and high-margin categories, including on glass cooler doors or on store shelves and sensors can track consumer behavior.
Dolphin Digital’s wirelessly powered displays, featuring Wi-Charge technology, will be deployed in 4,000 stores across 90 designated market areas in the U.S.
As part of this rollout, Dolphin Digital is integrating Wi-Charge’s technology into its displays and deploying them in thousands of retail locations over the next 30 months, starting with Affordable Buying Group’s network of 900 convenience stores.
«The biggest challenge for deploying digital displays in retail has always been power,» Josey George, founder and CEO of Dolphin Digital, said in the release. «By integrating Wi-Charge’s wireless power technology directly into our display solutions, we eliminate those barriers and make DOOH advertising more scalable, efficient and effective. This is a game-changer for retail media networks.»
«Dolphin Digital’s adoption of Wi-Charge’s wireless power technology is transforming in-store advertising,» Ori Mor, co-founder and chief business officer of Wi-Charge, said in the release. «Historically, wiring constraints have limited where digital screens can be placed. Now, with Dolphin Digital leveraging our wireless power system in their displays, we’re unlocking eye-level engaging digital media in new premium advertising spaces—giving brands a powerful way to amplify their digital activity to the physical space and to connect with consumers at the critical moment of purchase. This is the Google Ads of the physical space.»