Brazilian media company helloo is teaming up with VIOOH to bring programmatic DOOH advertising to helloo’s 15,000 digital screens.
VIOOH connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.
Through this partnership, advertisers worldwide will be able to access helloo’s inventory in over one hundred shopping malls and five thousand residential buildings, across major cities and regional areas in Brazil, according to a press release.
«We create conversations and capture moments in residential elevators and shopping malls with solutions that emphasize visual impact and bring innovation. Now, through our partnership with VIOOH, we have the opportunity to expand these conversations to a global scale, introducing foreign brands at strategic moments of high engagement. Our digital screen network allows advertisers to reach a diverse audience in a powerful and effective way,» Ricardo Hilsdorf, head of programmatic at helloo, said in the release.
Helloo’s clusters of located screens in shopping malls can be tailored to both high-end brands as well as entertainment and family outings.
«Brazil is a rapidly growing market for programmatic DOOH, and we’re excited to expand VIOOH’s real-time trading offering in Latin America. This is another opportunity for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH, this time in familiar and valued locations like shopping malls and areas close to home,» Gavin Wilson, global chief commercial officer at VIOOH, said in the release.