Photo courtesy of AFA Decau.
AFA Decaux has expanded its partnership with VIOOH, a global DOOH supply-side platform.
The goal is to unlock opportunities, both local and internationally, for digital ad campaigns targeting Danish audiences, according to a press release.
AFA Decaux is an OOH advertising company in Denmark. VIOOH is a global digital out of home supply side platform.
The expansion marks a major step in terms of offering advertisers direct access to more than 238 premium digital screens and state-of-the-art inventory in the largest cities of Denmark with very exclusive locations in central Copenhagen. AFA Decaux will be adding locations to the network where advertisers can engage directly with a Danish audience and all the tourists that visit the country.
«We are looking forward to extending our partnership with VIOOH to take advantage of the increasing demand for programmatic digital-out-of-home both from local advertisers, as well as massive interest from abroad. They simply want to work smarter, more efficiently and data driven, in a more streamlined, flexible, and agile way, to be able to execute more digital campaigns to the right audience, at the right time and explore the true potential of programmatic buying in real-time,» Michael Barfoed, commercial director at AFA Decaux, said in the release.
The VIOOH Trading Manager platform connects buyers and sellers in the DOOH space, offering a programmatic advertising experience to all advertisers around the world.
«This partnership with AFA Decaux is another great market addition to VIOOH’s real-time trading offering across programmatic DOOH. We know there is significant interest in the Danish market, both within the local market as well as overseas, for inventory in this region, and are pleased to partner with AFA Decaux to provide opportunities for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH,» Gavin Wilson, chief customer and revenue officer at VIOOH, said in the release.