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In-Store Marketplace has debuted an enterprise platform that promises to simplify digital in-store advertising and streamline how retailers and brands activate and manage in-store advertising campaigns.
The news comes at a time when retailers and brands are increasingly adopting digital advertising but are facing implementation challenges, according to a press release.
Nearly 70% of retail media network buyers cite complexity in the buying process as their biggest obstacle to digital in-store investment growth, according to a 2023 Interactive Advertising Bureau study.
«Until now, merchants have faced unnecessary complexity while developing a standardized plan for in-store media programs, forcing them to choose between revenue potential and operational efficiency. Our platform eliminates this trade-off, enabling retailers to easily transform their physical stores into powerful digital marketing channels,» Brent Oakley, president of ISM, said in the release.