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Screenverse, a programmatic DOOH advertising and digital screen network, is partnering with CEN Media Group, a DOOH media network, to deliver differentiated brand experiences.
CEN Media Group specializes in movie theater venues and has a DOOH cinema network of over 1,8000 programmatically accessible screens across 81 U.S. markets, according to a press release.
Given growth in campaigns, and programmable DOOH investments projected to rise by an average 29% this year, CEN Media Group sought a partner with a far reaching sales force and relationships.
Screenverse’s DOOH media network and programmatic capabilities enables CEN to achieve broader reach and increase its programmatic revenue growth to transform how movie theaters can be dynamic advertising opportunities for brands.
«In 2024, cinema was projected to bring in over 18 million viewers per week, on average. And with movie-goers spending anywhere from 15 to 60 minutes in theater lobbies, these screens are a must-buy for advertisers looking to reach their target audiences,» Daniel Fleischer, vice president of supply partnerships at Screenverse, said in the release. «By partnering with CEN, we’re not only helping to elevate their DOOH network as premium media in the eyes of buyers and help them increase revenue, but provide advertisers with an attentive, engaged audience.»
«The immersive nature of the theatre experience minimizes external distractions, allowing audiences to fully engage with the advertising content. CEN Media screens effectively reach these audiences both before and after the movie. Our partnership with Screenverse will enable more brands to easily access these screens at scale,» CEN Media Group’s Founder and CEO Kevin Romano said in the release.