Independent global OOH agency Talon has acquired Out of Home Masters, the largest independent OOH specialist in the Netherlands.
The acquisition strengthens Talon’s leadership position in Europe and establishes a platform for further growth, according to a press release.
«Joining forces with Talon was an easy decision — as the best in the OOH market they provide many benefits to both our teams and our clients. Talon has an impressive operation globally and this partnership provides access to their advanced data and technology platforms so we can offer enhanced capability to our clients,» Frank Hardenberg, managing director of OOH Masters, said in the release.
«Out of Home Masters has been a valued partner in our international network for several years, so this acquisition is a natural next step. Frank and his team have built an exceptional business with a strong reputation for delivering innovative, data-driven solutions in one of Europe’s most dynamic OOH markets. Their expertise and vision align perfectly with our strategy, and together, we’re well-positioned to drive even greater value for our clients and growth across the region,» Sue Frogley, global CEO of Talon, said in the release.
OOH Masters’ current management team, led by Hardenberg, will remain in place to oversee operations and integration. The OOH Masters name will continue in the short term, with a rebrand planned to align with Talon’s global network in the near future.