Creative Realities digital signage expansion in Mexico reveals emerging trends | The Digital Signage Today Podcast

In this episode of the Digital Signage Today Podcast, Daniel Brown, editor at Digital Signage Today, was joined by Julian Arcila, managing director for Latin America at Creative Realities Inc., to discuss the company’s expansion in Mexico, which has revealed emerging trends in the growing digital signage market in Mexico.

The market expansion has revealed a host of insights, including four key takeaways:

1. Mexico shows digital signage industry growth.
2. Mexico reveals unique digital signage opportunities.
3. Mexico’s digital signage market brings unique challenges require innovative strategies.
4. Mexico shows core lessons for digital signage operators.

In addition to these insights, the expansion has further underscored the continuing growth of the digital signage industry, not only in LATAM and emerging markets but across the globe.

1. Mexico shows digital signage industry growth.

• The digital signage market in Mexico is growing as part of broader digital transformation trends.
• Retail and hospitality are mature sectors, but opportunities are expanding in quick-service restaurants (QSR), convenience stores, stadiums, and airports.

2. Mexico reveals unique digital signage opportunities.

• High population density, vibrant tourism, and a culture of dining and entertainment create a strong environment for digital signage.
• Shopping malls in Mexico differ from the U.S., emphasizing family entertainment and dining, which opens avenues for innovative digital signage applications.

3. Mexico’s digital signage market brings unique challenges require innovative strategies.

• Knowledge gaps about the potential benefits of digital signage persist, requiring education on its capabilities.
• Effective strategies include integrating signage with business operations, using wayfinding for navigation in large venues, and conducting regular maintenance to prevent system downtimes.
• Enhancing consumer experience is key.
• Digital signage should focus on adding value, such as offering real-time updates, providing entertainment, and minimizing frustrations like out-of-stock alerts.
• Emphasizing user-centric content fosters engagement, making digital signage a medium for communication, education, and entertainment.

4. Mexico shows core lessons for digital signage operators.

• Understand your audience to tailor concise and meaningful messages.
• Integrate digital signage with other business functions for seamless and effective communication.
• Prioritize system maintenance to ensure a consistent and positive consumer experience.

Listen to the podcast in its entirety above.