Perion, an advertising and technology solutions provider, has partnered with a360media, a multiplatform media company and operator of brands including Us Weekly, to launch a publisher-focused retail media solution.
Perion, an advertising and technology solutions provider, has partnered with a360media, a multiplatform media company and operator of brands including Us Weekly, to launch a publisher-focused retail media solution.
The solution allows advertisers to execute highly targeted in-store and online omnichannel campaigns, with support for CTV, DOOH, mobile, desktop and audio channels, with features including AI-powered DCO technology to optimize campaigns.
«Our new offering enables publishers to fully unlock the potential of retail media by leveraging their existing relationships with advertisers through our advanced Retail Media solutions,» Tal Jacobson, CEO at Perion, said in a press release on the launch. «Publishers can now deliver optimized retail media campaigns that utilize the same dynamic and advanced capabilities as Perion’s top retailers, while advertisers benefit from localized, personalized ads that engage consumers at the optimal moment alongside premium inventory.»
«The ability to integrate Perion’s advanced retail media capabilities into our existing advertising portfolio is a game-changer,» said Andy Wilson, Chief Digital Officer at a360media/Us Weekly. «This partnership allows us to offer our advertisers dynamic campaigns that reach their audiences at the right time, with the right message, driving engagement and conversions.»