Franklin Instore is debuting its Elo-powered Instore Digital + Merchandising Ecosystem at the upcoming National Retail Federation event in Jan. 2025.
The platform combines digital content, graphics and merchandising, according to a press release.
«They make changing instore digital simple which keeps the experience fresh and relevant,» Brian Ziegler, CIO and chief supply chain officer, Blain’s Farm & Fleet, said in the release.
The platform allows brands and retailers to simultaneously create custom digital experiences and curated product assortments that repeatedly rebrand, remessage and remerchandise around promotional calendars.
It leverages Elo’s all-in-one touchscreens.
«In our industry few ask what happens after the initial digital deployment, leading to a set it and forget it mentality» Peter Hext, VP Instore experience at Franklin Instore, said in the release. «This is a big problem for brand marketers, IT, store operations and other stakeholders. Our approach, and this unique EcoSYSTEM, addresses this legacy problem for everyone.»
«Our all-in-one touchscreens and peripherals are built to last in the most demanding retail environments. The Franklin Instore platform, powered by their EcoSYSTEM, delivers a truly unparalleled experience with its striking designs, cutting-edge visual merchandising capabilities and dynamic interactive features,» Luke Wilwerding, VP of sales at Elo, said in the release.