Framen, VIOOH partner in Australian co-working spaces digital advertising

Framen, a digital signage and programmatic content provider, has partnered with VIOOH, a global DOOH supply-side platform, to provide digital signage advertising screens in Australian co-working spaces, according to a press release.

The debut campaign involved Virgin Australia, an airline, with advertising locations in Brisbane, Sydney, Perth and Melbourne; the partnership comes during an expansion in the programmatic DOOH advertising industry in Australian markets (also known as pDOOH or prDOOH).

«We’re excited to expand FRAMEN’s footprint into Australia, working with VIOOH to bring a new era of targeted, real-time advertising to the market,» Dimitri Gartner, CEO at Framen. «Our network in Australia stretches from Brisbane to Sydney, Melbourne, and Perth, with more growth on the horizon. At FRAMEN, we specialize in programmatic DOOH advertising in indoor environments such as coworking spaces, hotels, and gyms. This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces, and we’re proud to launch with such a premium partner as Virgin Australia via the Yahoo DSP.»

«Our ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH’s programmatic DOOH capabilities,» Gavin Wilson, chief customer and revenue officer at VIOOH, said in the release. «Our recent State of the Nation report showed that Australian marketers are focusing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% over the next 18 months. By partnering with FRAMEN, we’re enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia’s most sought-after high-footfall locations.»