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Paddy Power taps Amino for UK digital signage

Paddy Power, a sports betting and gaming division of Flutter Entertainment, has partnered with Amino, a video and digital signage solutions provider, to provide media player and CMS software for digital signage across UK and Ireland locations.

Paddy Power, a sports betting and gaming division of Flutter Entertainment, has partnered with Amino, a video and digital signage solutions provider, to provide media player and CMS software for digital signage across UK and Ireland locations, according to a press release.

The deal includes deploying Amino’s H200 4K power-over-Ethernet media player and the Orchestrate remote device management platform across more than 500 Paddy Power locations to display low-latency video streams, live odds and pricing details.

The move is part of a larger move from legacy systems, including PC- and server-based digital signage, to a unified, enterprise-grade hardware and software system for digital signage.

«The H200-Orchestrate solution from Amino checked all the boxes for us,» Colm Codd, head of technology — retail at Paddy Power, said in the release. «Not only did Amino provide us with the hardware, but by using their powerful Orchestrate management platform and the expertise of Amino’s support team, we were able to deploy this cutting-edge solution faster and more efficiently than we anticipated, while generating genuine cost savings. We can now centrally manage all our in-store display configurations and applications to ensure that content is up to date, relevant and complies with regional regulations. We also believe that the enhanced retail experience we have created will lead to increased satisfaction for our customers.»

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