7 Brew, a drive-thru only coffee concept brand, has joined Steele Brands, parent company of fast casual brands like Crisp & Green and PURALIMA, to adopt Creative Realities’ Clarity CMS software for digital menu boards.
7 Brew, a drive-thru only coffee concept brand, has joined Steele Brands, parent company of fast casual brands like Crisp & Green and PURALIMA, to adopt Creative Realities’ Clarity CMS software for digital menu boards, according to a press release.
The Clarity software is designed for QSR and fast-casual chains to use digital menu boards to streamline customer experiences.
7 Brew currently leverages the software at several hundred active locations to drive regional pricing adjustments and limited time offers (also known as LTOs), while Steele Brands has used the technology for its growing network of franchisees.
«We understand that scalability and operational efficiency are critical for food and beverage brands navigating rapid growth,» Rick Mills, CEO at Creative Realities, said in the release. «Clarity is implemented with these challenges in mind, enabling brands to seamlessly adapt their guest experience and operational strategies — whether in drive-thru environments or fast-casual settings — while delivering the kind of elevated customer experiences that drive loyalty and growth.
«This holiday season, brands have the opportunity to act with unmatched agility, ensuring their seasonal promotions resonate powerfully with customers,» Mills added. «The seamless connection between menu offerings and retail products, paired with the ability to adapt in real-time, creates an elevated customer experience that not only enhances engagement but also drives meaningful sales.»