Vistar has been selected by Haleon, a consumer health company whose brands include Sensodyne and Centrum, as its preferred partner for programmatic OOH advertising across all key markets.
Vistar has been selected by Haleon, a consumer health company whose brands include Sensodyne and Centrum, as its preferred partner for programmatic OOH advertising across all key markets, according to a press release.
As part of the deal, Vistar will collaborate with Publicis, Haleon’s media agency, in OOH campaigns globally, and Haleon will leverage the Vistar demand-side platform.
«We’re incredibly honored to be chosen by Haleon as their global partner for programmatic OOH,» Karan Singh, UK general manager at Vistar Media, said in the release. «It’s inspiring to collaborate with a brand that not only values innovative solutions but also strives to create meaningful impact through responsible, high-quality media. We’re excited to bring our technology to Haleon’s campaigns, helping them connect with people in more impactful and efficient ways.»
«Haleon is always seeking the best ways to connect with consumers while staying true to our sustainability mission,» Brook Minto, global investment director for marketing edge at Haleon, said in the release. «Partnering with Vistar Media lets us push boundaries in digital out-of-home advertising, combining innovation with purpose. Their expertise and cutting-edge technology empower us to elevate the quality of our media investments globally, in a way that truly aligns with our values.»