The digital signage market is predicted to grow sharply, according to a new report by the Business Research Company (TBRC), an analytics firm based in the United Kingdom. TBRC predicts overall growth in the category from $17.33 billion in 2021 to $28.3 billion in 2026, according to a press release.
Revenue for 2022 is predicted to close at $19.69 billion.
Key factors include relaxed pandemic protocols, particularly in high-traffic urban business centers, along with less people working from home. Interest in 4K and 8K ultrasharp displays continues to grow, and the market favors emerging technologies like 3D imaging, AI integration, and holographic displays, notably HYPERVSN’s introduction in June 2020 of a digital doctor display. Emerging technologies and hybridized work and consumer experiences will be key drivers of growth and innovation, according to the press release.