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ChargePoint Holdings Inc., the nation’s largest operator of EV charging stations, has teamed with Ara Labs Inc., a digital display provider, and Destination Media Inc., which produces video ads at retail outlets, to create a nationwide advertising network.
ChargePoint ad displays will go live by year’s end, as the company plans to install around 1,000 display screens in 10 markets next year, according to a report in The Wall Street Journal.
EV stations could become the next advertising battleground, according to The Wall Street Journal.
Analysts believe the number of EV stations with display advertising will grow as EV businesses seek new revenue sources and governments deploy billions of dollars to subsidize renewable fuel under the Infrastructure Investment and Jobs Act and the Inflation Reduction Act.