Kevani, an out-of-home media sales and development company, has been awarded a long-term contract to operate and market a New York media destination in the SoHo neighborhood, according to a company press release.
Kevani has branded the space «SoHo Spectacle.» Financial details of the contract were not made available.
Soho Spectacle is the media centerpiece of SoHo, New York City’s trendy neighborhood known for art galleries, upscale boutiques and dining districts. The faces are situated at the intersection of Grand and Crosby Streets, one block from Broadway and two blocks from Canal Street.
Soho Spectacle is Kevani’s first venture into New York City. The neighborhood aligns with the OOH company’s mission to activate inventory in iconic locations and offer brands premium media destinations.
«We are thrilled to add the pair of media assets in SoHo to our expanding inventory,» Kevin Bartanian, CEO of Kevani, said in the release. «This is our first media offering in New York City and it will provide premium brands an excellent opportunity to reach and engage with their audience in a highly desirable location.»